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K. M. Wade Learning Centre

Reach your ideal customers and increase revenue

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The Truth About SEO and Setting Up for Success

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About Course

Unlock insider SEO secrets and kickstart your SEO journey

As with any popular topic that doesn’t have set, immutable rules, a huge amount of confusion and misinformation abounds when it comes to SEO. In fact, it often seems that experts can’t agree on anything when it comes to SEO. And that’s no surprise when you realise many SEO bloggers are completely unqualified to give any small business owner SEO advice.

As an experienced full-funnel marketing specialist, I’ve helped scores of businesses (from big companies like Lenovo and Chubb, to single-person start-up businesses like yoga instructors and affiliate marketers) build websites that attract their ideal customers and get them buying again and again. And since I’m still a practicing SEO marketing specialist, I’m in the trenches day after day, doing everything I teach in the Master Your Small Business SEO Course to help my clients win more sales and grow their businesses.

K. M. Wade sets at the top of the organic search results for the query ‘SEO copywriter Canberra’
In fact, I’m the top SEO copywriter in Canberra (the Capital of Australia)

So, this is the place for you to go as a small business owner and/or marketer to efficiently learn the basics of SEO and get your website set up correctly so your efforts to optimise your content have the greatest effect possible.

Instead of wading for hours on end through dodgy and irrelevant info just to get to ‘the good stuff’, this unit will teach you everything you need to know to get started on your journey to top search rankings, record website traffic, happy and loyal customers, record profits and way less stress.

So, if you want more of your ideal customers and clients visiting your website and opening their wallets to you, the Master Your Small Business SEO Course will help you upgrade your online resources until you’re dominating relevant search results and generating more profits than ever before. And you can start the course with the first unit, The Truth About SEO and Setting Up for SEO Success, entirely for FREE!

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What Will You Learn?

  • Understand why SEO isn’t just about ranking better in search results, so you make more profits from your SEO efforts
  • Learn the most important way to please the Google gods, so you rank better faster
  • Get a template for how to set up your website for SEO success, so your website’s SEO baseline is as good as it can be

Course Content

Welcome aboard
Learn how the Master Your Small Business SEO Course is structured and how you can get the most out of the course.

  • Introduction to the Master Your Small Business SEO Course
    06:27
  • Welcome reflections and current knowledge

Holistic SEO definition
Forget everything you thought you knew about what SEO means. This is where you’ll learn the best definition of SEO.

What SEO does for small businesses
Now you know what SEO actually is, you’re ready to learn what it can do for your business.

How SEO can help you
You now know SEO can help small businesses in may way, but how is it going to help you specifically? That’s what you’ll explore here.

Set up your website for SEO success
Now it’s time to get your website set up so you have the best base for search engine optimisation.

How search rankings work
If you’re going to learn how to get better search visibility, you’ll need to learn how search engines determine how visible to make your resources. That’s what this topic is all about.

SEO tools you’ll need
Here’s where you’ll figure out which tools you’re going to use to help you optimise your resources for search engines.

Summary
It’s time to consolidate the knowledge you’ve gained in this unit.