The Truth About SEO and Setting Up for Success

  • by Kelly
  • Course level: Beginner

About Course

Forget what the average Joe thinks SEO is. Get a full understanding of what this vital tool is and get fully set up so you can hit the ground running and start boosting your search rankings as fast as possible.


Unlock insider SEO secrets and kickstart your SEO journey

As with any popular topic that doesn’t have set, immutable rules, a huge amount of confusion and misinformation abounds when it comes to SEO. In fact, it often seems that experts can’t agree on anything when it comes to SEO. And that’s no surprise when you realise many SEO bloggers are completely unqualified to give any small business owner SEO advice.

As an experienced full-funnel marketing specialist, I’ve helped scores of businesses (from big companies like Lenovo and Chubb, to single-person start-up businesses like yoga instructors and affiliate marketers) build websites that attract their ideal customers and get them buying again and again. And since I’m still a practicing SEO marketing specialist, I’m in the trenches day after day, doing everything I teach in the Master Your Small Business SEO Course to help my clients win more sales and grow their businesses.

K. M. Wade sets at the top of the organic search results for the query ‘SEO copywriter Canberra’
In fact, I’m the top SEO copywriter in Canberra (the Capital of Australia)

So, this is the place for you to go as a small business owner and/or marketer to efficiently learn the basics of SEO and get your website set up correctly so your efforts to optimise your content have the greatest effect possible.

Instead of wading for hours on end through dodgy and irrelevant info just to get to ‘the good stuff’, this unit will teach you everything you need to know to get started on your journey to top search rankings, record website traffic, happy and loyal customers, record profits and way less stress.

So, if you want more of your ideal customers and clients visiting your website and opening their wallets to you, the Master Your Small Business SEO Course will help you upgrade your online resources until you’re dominating relevant search results and generating more profits than ever before. And you can start the course with the first unit, The Truth About SEO and Setting Up for SEO Success, entirely for FREE!

What Will I Learn?

  • Understand why SEO isn’t just about ranking better in search results, so you make more profits from your SEO efforts
  • Learn the most important way to please the Google gods, so you rank better faster
  • Get a template for how to set up your website for SEO success, so your website’s SEO baseline is as good as it can be

Topics for this course

16 Lessons

Welcome aboard?

Learn how the Master Your Small Business SEO Course is structured and how you can get the most out of the course.
Introduction to the Master Your Small Business SEO Course6:27
Welcome reflections and current knowledge

Holistic SEO definition?

Forget everything you thought you knew about what SEO means. This is where you’ll learn the best definition of SEO.

What SEO does for small businesses?

Now you know what SEO actually is, you’re ready to learn what it can do for your business.

How SEO can help you?

You now know SEO can help small businesses in may way, but how is it going to help you specifically? That’s what you’ll explore here.

Set up your website for SEO success?

Now it’s time to get your website set up so you have the best base for search engine optimisation.

How search rankings work?

If you’re going to learn how to get better search visibility, you’ll need to learn how search engines determine how visible to make your resources. That’s what this topic is all about.

SEO tools you’ll need?

Here’s where you’ll figure out which tools you’re going to use to help you optimise your resources for search engines.


It’s time to consolidate the knowledge you’ve gained in this unit.

About the instructor

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1 Courses

4 students

The Truth About SEO and Setting Up for Success unit image
$50.00 (Australian customers will be charged GST at the checkout)

Material Includes

  • Introduction to the Master Your Small Business SEO Course, so you know what to expect in this unit and throughout the course
  • 7 detailed lessons that teach crucial SEO theory, so you’ve got the theoretical grounding you need to progress through this course
  • 6 in-depth activities that teach critical SEO skills and give you the basics you need to get started with optimising your online resources, so you get better results from search engines right from the outset
  • 2 templates, so you don’t miss an SEO trick
  • 2 videos that guide you step-by-step through key SEO basics, so you can see exactly what you’re studying
  • 8 quizzes, so you can check you’re mastering every module in this unit
  • 1 assignment, so you get practical, real-world experience conducting SEO activities and invaluable feedback on your efforts from a professional
  • Unit summary, so you can quickly refresh your memory about key pieces of information if you forget anything in the future
  • Core SEO definitions, so you can start building an SEO dictionary that you can refer to whenever you’re doing further learning
  • Unit forum and social network, so you can interact with, network with and learn from other small business owners who are at the same point in their SEO journey — and so you can test your ideas ‘in the wild’ and get real-world feedback from objective third-parties, and potentially even from members of your target market


  • All you need is a willingness to learn
  • You don’t need to be a website developer
  • Your website doesn’t have to be built using WordPress or one of the other really popular website builders (everything I teach is relevant regardless of your website platform)
  • You don’t have to be good at tech stuff (you will be by the end of this course)

Target Audience

  • Anyone who wants more web traffic and sales without having to hunt around for an SEO company that can actually walk the talk