K. M. Wade square logo — W with a feather quill through the middle symbolising sophisticated writing

K. M. Wade Learning Centre

Reach your ideal customers and increase revenue

You Can Grow Your Business by Transforming Your Google Search Appearance

Boost your website traffic for free with the Write Better Search Listings Course — even if you know nothing about SEO

I want more traffic
Transforming Google search appearance to grow business
A woman rubs her head with worry. Next to her sits a laptop displaying the top three search listings and she's not listed there. Speach bubbles above the laptop say things like SEO, SERP, low search ranking, and low website traffic, and beside the laptop is a single coin. This all symbolises that because she hasn't done a good job with her SEO, she's got a low search ranking and little website traffic with the result that she's not making much profit.

You offer great things. Isn’t it time people knew that?

You know people love what you’re selling. But no matter what you do, you just can’t seem to attract as many people to your site as you know should be interested.

The problem might just be your search listings — you know, the little summaries search engines show when people Google stuff.

This screenshot shows a Google search and its top search result. The search listing has all the great features that make a wonderful search listing. There’s an image next to the site name. The listing title makes it clear the page is relevant to the search query. A date shows when the page was last updated, giving an indication of how up to date it is. The description makes it clear that the page gives a clear and definitive answer to the search query along with an explanation of that answer. The listing also features bonus features in the form of links to other pieces of content that may be relevant to the search user.

Good search listings are critical for your business success

  • More than half of all website traffic comes from people searching via Google and other search engines, so if your web pages aren’t getting that volume of search traffic, your website may not be fulfilling its traffic potential

  • As you’ve no doubt experienced yourself, most people (more than 99%) never scroll past the first page of search results, so if your search listings aren’t good enough to get you onto the first page of the search results, your pages will rarely be seen on Google and other search engines

  • When people click on a search listing, more than 50% of the time, they’re clicking on one of the search listings in the top three positions on the page of search results, so if your search listings aren’t good enough to get you into the top 3 positions, you’re likely missing out on a lot of search traffic

  • Writing a good title for your search listings is the second most important thing you can do on your website to boost your search traffic (we call that ‘on-page SEO’)

The K. M. Wade brand owl holds a magnifying glass over a search results page that shows the top 3 search listings because they’re the positions to aim for if you want to grow your business through organic (unpaid) search.
A woman points to a monitor showing a search bar with a chat bubble below it that says SEO. She’s positioned so she appears to be teaching students about SEO and how to write great searc listings.

Search listing secrets are waiting for you

You can achieve good search listings without becoming an SEO expert. You don’t even have to hire an SEO copywriter. And you definitely don’t need one of those shady SEO companies that demand hundreds or even thousands of dollars a month yet never actually seem to make a difference to a site’s performance.

The Write Better Search Listings Course does exactly what its title implies. It lays out, step by step, everything you need to do to craft good search listings…

… even if you know nothing about SEO

… even if you don’t know how to code

… even if you’re not a professional writer

What you’ll discover in the Write Better Search Listings Course

  • What SEO keywords are and how to find realistic and relevant keyword for your web pages, for free (and cheap)

  • How to write magnetic title tags that’ll attract the attention of your ideal buyers

  • Techniques for crafting click-worthy meta descriptions that’ll increase the number of people clicking on your search listings

  • How to harness the power of structured data to beat your competitors (no coding required!)

  • Tools and techniques for measuring and monitoring your SEO progress

A man cheers as words like 'SEO keywords', 'Magnetic titles', 'Click worthy meta descriptions', and 'Structured data techniques' flow into a funnel and generate lots of profit. A laptop displaying three search listings, one of them highlighted, sits nearby indicating that the person has learned how to use those tools to create top search listings, and that has resulted in him generating lots of profit.

Ready to attract more website traffic?

This is your opportunity to start crafting compelling search listings for your website. And it’s free during our alpha launch.

A man is holding a sign with the words ‘Are you ready?’ on it. Next to him, there are four search engine result pages. The first features his listing in a position below the top three search results. Each successive image shows his search listing has risen in the rankings until it finally reaches position one. An upward-trending arrow links the search listing images together and highlights the fact that everything is trending upwards.

Write Better Search Listings Course signup form

Write Better Search Listings Course signup form


How long is the Write Better Search Listings Course?

There are 10 step-by-step lessons, delivered straight to your inbox over 10 days. Each lesson takes about 20-30 mins to complete (including reading and watching the educational materials as well as doing the activities).

Is this really free?

Yep! No hidden fees. No ‘extended access’ upsells. No catches of any kind. We won’t sell your data to anyone either.

Why is this free?

We get it. You have to be suspicious of anything free these days. But there’s no catch or any nefarious reasons here. We’re giving this away during our alpha launch, so we can gauge demand for the information, get feedback on how to improve the course, and maybe even gather a few testimonials that we can put on our website when do our beta launch and official launch. All the info in this version of the course is top-quality, accurate information, but the way we’ve put together the course isn’t super polished, so it wouldn’t be fair to charge you when it’s not yet our best work.

What do I need to take this course?

To get the most out of this course, it would be great if you have a website and have verified it in Google Search Console. If you don’t have either of those things, you can still do all the activities, but you’ll miss out on a couple of useful bits and pieces. If you have a website and you haven’t got yourself a Google Search Console account, please do. It’s free and almost infinitely valuable if your goal is to get website traffic from Google. Instructions are here.

Who is this course for?

We designed this course for owners, managers, and marketers in small businesses who know nothing about SEO and nothing about coding. But basically, if you need to attract more search traffic and you don’t know how to create a great search listing, you’ll learn something from this course. If you’re not an SEO beginner, or you have some coding skills, you might just be able to skip some of the more basic explanations and background info 😃